PROJECT DEMONSTRATION
1.
Ice Cream
What I saw wasn't ice cream, but a machine manufacturing "desire."
The camera was copied layer by layer, like a production line aimed at the same scene. Symbols of ease, joy, and childhood were surrounded by harsh light, equipment, and repetitive cameras. Happiness was no longer spontaneous; it was precisely constructed, controlled, filmed, and packaged.
At that moment, I realized that the "everyday happiness" I usually saw might never have been everyday from the beginning. It was a pre-arranged angle, a chosen moment, an endlessly repeated image. When I looked at this ice cream truck, I didn't see a product, but an emotion being manufactured.
2.
Bus Stop
I was waiting for the bus, but I was also surrounded by buildings.
Glass, steel, reflections, and repetitive windows made it almost impossible to distinguish between space and image. The wait stretched on, and the city seemed to mirror itself endlessly. I stood there, watching the city repeat itself to me.
3. Window
The lights were too bright, so bright that there was no room for ambiguity.
Body was disassembled, copied, and neatly arranged; red appeared repeatedly behind the glass, like a constant signal. They were no longer secrets, but an inescapable presence.
Standing on the street, I realized that this naked temptation brought neither ease nor pleasure, but rather a quiet pressure. The city placed desire in the brightest position, making it public, continuous, and omnipresent. Even if I was just passing by, I couldn't completely ignore it.
4. Fired
Chicken Shop
A small notice occupied the entire space.
"Price increase" was originally just information, but suddenly it transformed into an atmosphere. The menus began to bend and float, as if reality were being gently folded. The space for everyday consumption became unstable, as if even the most ordinary decisions had begun to feel heavy. Life went on, but it had quietly become more expensive.
5. M&M Store
Everything here invites me to choose, but the more choices I have, the harder it is to decide.
Colors are endlessly replicated, goods are endlessly arranged, and happiness is endlessly amplified. The recurring "M" is like a gentle yet constant urging: consume, choose, choose again. I stand in the middle, both attracted and overwhelmed. Happiness here is designed as an environment, and I am merely someone temporarily allowed to enter it.
6. BusOn the bus, my movement was already decided. Where to stand, where to sit, where to hold on—everything was marked out for me. I traced the yellow rails with my eyes and realised I was following a path I had not chosen, only learned to obey.
7.
Post Office
Here, I'm numbered.
The numbers on the screen are more important than my existence; they determine when I'll be seen, responded to, and processed. Waiting has become an institutionalized state, while emotions have no place to be numbered. Those fragmented words are like a self-talk endlessly looping in my mind—anxiety, helplessness, being ignored. The space appears calm, rational, and orderly on the surface, but my feelings are constantly delayed and interrupted. The service space promises efficiency, yet makes me realize I'm just a fragment in the process.
8. Leicester Square
I stood in the crowd, yet felt disoriented.
Buildings began to bend, replicate, and collapse; crowds appeared and disappeared endlessly, like time replaying the same moment on repeat. It seemed vibrant and entertaining, but I felt a profound sense of stagnation. The more bustling it was, the more it felt like standing still. The city promised movement, but what I experienced was a cycle.
© CARGO TEST 2027